An evaluation of advertising campaign challenges on customer trust in product quality: Evidence from a tech gadget in Kano, Nigeria.
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Background of the study
Advertising campaigns are vital for communicating product quality in the technology sector, but tech gadget companies in Kano face unique challenges that can undermine customer trust. These challenges include inconsistent messaging, rapidly evolving product features, and the pressure to keep up with competitors, all of which may lead to discrepancies between advertised claims and actual product performance (Okafor, 2023). When consumers perceive a gap between the promotional message and the product’s real-world performance, trust is compromised, which in turn affects purchase behavior and brand loyalty (Ibrahim, 2024). This study evaluates the challenges inherent in advertising campaigns for tech gadgets and examines how these challenges influence customer trust in product quality. By identifying key obstacles and inconsistencies in campaign execution, the research aims to provide actionable recommendations for enhancing the effectiveness of advertising strategies, ensuring that customer trust is maintained and that product quality is communicated accurately (Adebayo, 2025).
Statement of the problem
Tech gadget companies in Kano struggle with advertising campaign challenges that negatively affect customer trust in product quality. When promotional messages are inconsistent or overpromise features that are not delivered, consumer skepticism increases, resulting in diminished trust and reduced purchase intent (Okafor, 2023). This problem is exacerbated by the fast-paced nature of the tech industry, where innovations occur rapidly and advertising must continually adapt to new product developments (Ibrahim, 2024). The study seeks to address how these advertising challenges impact customer trust in product quality and to identify strategies for creating more reliable and consistent campaign messaging (Adebayo, 2025).
Objectives of the Study
To assess the impact of advertising campaign challenges on customer trust.
To examine how inconsistencies in messaging affect perceptions of product quality.
To propose strategies for improving campaign consistency.
Research Questions
How do advertising campaign challenges affect customer trust in product quality?
What specific inconsistencies hinder effective communication?
What strategies can improve the consistency of advertising campaigns?
Significance of the study
This study is significant as it investigates how advertising campaign challenges influence customer trust in product quality within the tech sector. The findings will enable tech marketers in Kano to refine their advertising strategies to ensure that promotional messages accurately reflect product performance, thereby enhancing consumer confidence (Okafor, 2023; Ibrahim, 2024). The recommendations will contribute to more effective and consistent advertising practices that support long-term brand success (Adebayo, 2025).
Scope and limitations of the study
The study is limited to a tech gadget in Kano and focuses on advertising campaign challenges and their impact on customer trust. It does not extend to other industries or products.
Definitions of terms
Advertising campaign challenges: Obstacles in designing and executing effective marketing communications.
Customer trust: The confidence consumers have in a brand’s promotional messages.
Product quality: The perceived standard of excellence and performance of a product.
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